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Media Planner/Buyer

Shepherd is seeking a Media Planner/Buyer to join our agency. This is a full-time position. The Media Planner/Buyer will work closely with agency team members and clients to ensure that campaign ideas, strategies and objectives are converted into tangible tasks. 

Duties include the following: 

  • Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns  
  • Developing various options for media plans based on the client's objectives  
  • Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty  
  • Interacting with internal and external partners to evaluate, implement, and maintain a media plan  
  • Negotiates contracts and rates with all media outlets  
  • Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns align with business objectives and reach the client’s target audience in the most effective way possible 
  • Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants 
  • Analyzing the client's post-campaign results and recommending refinements 
  • Collecting and analyzing information on different online and offline media channels, such as Search Engines, Social Media, newspapers, radio, magazines, television, films, and outdoor posters and digital billboards 
  • Maintains costs against budgets and reviews ROI with marketing managers to suggest changes if needed 
  • Manages vendor relationships including maintaining accurate billing; costs charged in accordance with contracts 

Qualifications: 

  • 7-10 years of media buying/planning experience in an agency setting or in-house marketing department 
  • A Bachelor’s Degree from a 4-year university (preferred, but will consider work experience as a factor) 
  • Strong negotiating skills 
  • Analytical and problem-solving abilities 
  • Strong command of media research and reporting resources 
  • Solid understanding of all advertising mediums (both online and offline) and demonstrates a full understanding of the media buying process 
  • Equally comfortable planning in B2B & B2C/D2C environments  
  • Superior written and verbal communication skills 
  • A “self-starter” with strong organizational and time management skills; ability to manage multiple workloads and deadlines 
  • Ability and motivation to work in a team environment that encourages creativity and effective collaboration 
  • Proficiency in Microsoft office products and applications