HEARTGARD® Plus, The One

HEARTGARD® Plus, The One

Specialty: Animal Health • Service: Advertising and Marketing

The #1 most requested product of its kind, the #1 most recommended product of its kind, HEARTGARD® Plus (ivermectin/pyrantel) has been a leading animal health brand for over 27 years now. 

How can we help remind veterinarians of the power and efficacy of HEARTGARD and its value to pet owners, especially in a market that seems to be growing more and more fragmented and competitive each year? 

We created this detailer to be a go-to sales tool for the Merial sales force. Using high impact visuals, clean-and-simple educational illustrations, and a striking employment of HEARTGARD’s brand colors, the detailer delivers the history of the product, its competitive advantages, the need for the product, and handy information on the conditions it prevents.

It’s a hard-working selling tool with an extra dose of carefully crafted sizzle – which is only fitting when you’re talking about a product known for its real-beef formulation.

HEARTGARD® Plus, The One

HEARTGARD® Plus, The One

Specialty: Animal Health • Service: Advertising and Marketing

The #1 most requested product of its kind, the #1 most recommended product of its kind, HEARTGARD® Plus (ivermectin/pyrantel) has been a leading animal health brand for over 27 years now. 

How can we help remind veterinarians of the power and efficacy of HEARTGARD and its value to pet owners, especially in a market that seems to be growing more and more fragmented and competitive each year? 

We created this detailer to be a go-to sales tool for the Merial sales force. Using high impact visuals, clean-and-simple educational illustrations, and a striking employment of HEARTGARD’s brand colors, the detailer delivers the history of the product, its competitive advantages, the need for the product, and handy information on the conditions it prevents.

It’s a hard-working selling tool with an extra dose of carefully crafted sizzle – which is only fitting when you’re talking about a product known for its real-beef formulation.

Return to Top

Jacksonville, Florida

Riverplace Tower
1301 Riverplace Blvd., Suite 1100
Jacksonville, FL 32207
T: 1.877.896.8774
E: Mike@ShepherdAgency.com

Atlanta, Georgia

Gwinnett Commerce Center
3700 Crestwood Parkway, Suite 370
Duluth, Georgia 30096-7153
T: 1.877.896.8774
E: Mike@ShepherdAgency.com