NexGard Launch

NexGard Launch

Specialty: Animal Health • Service: Advertising and Marketing, Public Relations

Less than two years after it was introduced to the market, NexGard® (afoxolaner)is now the #1 selling product of its kind. Given our long history in marketing products to veterinarians, our agency had the honor of launching the soft, beef-flavored chewable to the veterinary profession. It was a full-court press that included helping Merial:

  • Refine the brand positioning
  • Develop key messaging
  • Create the trade ad campaign
  • Produce materials for the sales force
  • Develop pet owner brochures
  • Produce educational videos
  • Plan and execute launch events at major veterinary conferences
  • Refine messaging for Year 2 of the launch
  • Manage media relations with the profession’s trade pubs


Watch how the journey to the top got started…

 

NexGard Launch

Specialty: Animal Health • Service: Advertising and Marketing, Public Relations

Less than two years after it was introduced to the market, NexGard® (afoxolaner)is now the #1 selling product of its kind. Given our long history in marketing products to veterinarians, our agency had the honor of launching the soft, beef-flavored chewable to the veterinary profession. It was a full-court press that included helping Merial:

  • Refine the brand positioning
  • Develop key messaging
  • Create the trade ad campaign
  • Produce materials for the sales force
  • Develop pet owner brochures
  • Produce educational videos
  • Plan and execute launch events at major veterinary conferences
  • Refine messaging for Year 2 of the launch
  • Manage media relations with the profession’s trade pubs


Watch how the journey to the top got started…

 

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Jacksonville, Florida

Riverplace Tower
1301 Riverplace Blvd., Suite 1100
Jacksonville, FL 32207
T: 1.877.896.8774
E: Mike@ShepherdAgency.com

Atlanta, Georgia

Gwinnett Commerce Center
3700 Crestwood Parkway, Suite 370
Duluth, Georgia 30096-7153
T: 1.877.896.8774
E: Mike@ShepherdAgency.com