Power of 12

Power of 12

Specialty: Animal Health • Service: Digital, Public Relations

In 2012, HEARTGARD® Plus (ivermectin/pyrantel) had an idea: turn the once-in-a-century date of 12-12-12 into a goal for the veterinary profession. By introducing a joint partnership with AVMA, Merial, makers of HEARTGARD Plus, wanted veterinarians to increase the number of dogs receiving 12 doses of heartworm prevention by 12% in 2012.

To promote the mission and give veterinarians the tools they needed to succeed, we created a website rich with tips, downloadable tools and a monthly tracking system that allowed clinics to compare sales month over month. By the time 12-12-12 rolled around, an estimated 400,000 more dogs had received heartworm prevention compared to the year before.

We helped Merial celebrate the achievement, and thank the veterinarians and techs who made it possible, by hosting a special event at NAVC the following January.

With 2012 in the history books and so much momentum for the idea, we rebranded the site and cause as The Power of 12 and carried the mission forward with a new website and a continued rollout of helpful tools and tips for veterinary practices.

Power of 12 Website

Power of 12

Specialty: Animal Health • Service: Digital, Public Relations

In 2012, HEARTGARD® Plus (ivermectin/pyrantel) had an idea: turn the once-in-a-century date of 12-12-12 into a goal for the veterinary profession. By introducing a joint partnership with AVMA, Merial, makers of HEARTGARD Plus, wanted veterinarians to increase the number of dogs receiving 12 doses of heartworm prevention by 12% in 2012.

To promote the mission and give veterinarians the tools they needed to succeed, we created a website rich with tips, downloadable tools and a monthly tracking system that allowed clinics to compare sales month over month. By the time 12-12-12 rolled around, an estimated 400,000 more dogs had received heartworm prevention compared to the year before.

We helped Merial celebrate the achievement, and thank the veterinarians and techs who made it possible, by hosting a special event at NAVC the following January.

With 2012 in the history books and so much momentum for the idea, we rebranded the site and cause as The Power of 12 and carried the mission forward with a new website and a continued rollout of helpful tools and tips for veterinary practices.

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Jacksonville, Florida

Riverplace Tower
1301 Riverplace Blvd., Suite 1100
Jacksonville, FL 32207
T: 1.877.896.8774
E: Mike@ShepherdAgency.com

Atlanta, Georgia

Gwinnett Commerce Center
3700 Crestwood Parkway, Suite 370
Duluth, Georgia 30096-7153
T: 1.877.896.8774
E: Mike@ShepherdAgency.com