VyStar Credit Union

VyStar Credit Union

Specialty: Financial • Service: Advertising and Marketing, Brand Development

52 years after being founded to serve North Florida’s military families, Jax Navy Federal Credit Union got a new charter and needed a new brand – one that would help people understand they were now eligible to join regardless of their military affiliation.

We arrived at a unique name that would convey the financial institution’s mission to help its members reach for, and achieve, their financially related goals and dreams. The compass was part of the credit union’s original logo, but a natural icon for a brand that was helping people find their way.

After a strategic internal launch and the credit union’s first-ever television campaign, the new brand was an instant success: 6,000 new members joined, and almost just as significantly, only 2 quit because of the expansion beyond the credit union’s original mission.

VyStar is now one of the largest credit unions in the country by both assets and members.

VyStar Credit Union

VyStar Credit Union

Specialty: Financial • Service: Advertising and Marketing, Brand Development

52 years after being founded to serve North Florida’s military families, Jax Navy Federal Credit Union got a new charter and needed a new brand – one that would help people understand they were now eligible to join regardless of their military affiliation.

We arrived at a unique name that would convey the financial institution’s mission to help its members reach for, and achieve, their financially related goals and dreams. The compass was part of the credit union’s original logo, but a natural icon for a brand that was helping people find their way.

After a strategic internal launch and the credit union’s first-ever television campaign, the new brand was an instant success: 6,000 new members joined, and almost just as significantly, only 2 quit because of the expansion beyond the credit union’s original mission.

VyStar is now one of the largest credit unions in the country by both assets and members.

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Jacksonville, Florida

Riverplace Tower
1301 Riverplace Blvd., Suite 1100
Jacksonville, FL 32207
T: 1.877.896.8774
E: Mike@ShepherdAgency.com

Atlanta, Georgia

Gwinnett Commerce Center
3700 Crestwood Parkway, Suite 370
Duluth, Georgia 30096-7153
T: 1.877.896.8774
E: Mike@ShepherdAgency.com