WELCOME TO SHEPHERD
and our little slice of the Internet.
Shepherd is a merry band of thinkers, dreamers and doers that specializes in integrated branding, marketing, digital and public relations services. Our core strength and key value to clients is the ability to turn deep insights into marketing with greater stopping power and relevance, which leads to greater results.
We use our discovery process and years of experience to uncover meaningful insights and then transform them into motivating messages for clients in a wide range of industries. From Internet start-ups to Fortune 250 companies, our people and processes have proven to be versatile and effective.
Our deepest areas of category expertise are found in:
We’ve marketed everything from software to vaccines to veterinarians, and have over 20 years' experience working with the largest animal health company in the world
Over 30 years of designing award-winning brand identities, packaging and more
Over 10 years of brand, public relations, digital and marketing support for a specialized oncology hospital
From sellouts for traditional neighborhood developments to high-rise condominiums and assisted living complexes, we like to think we’ve got real estate down to a passion
We spent 10 years helping a national vision retailer grow from a single-brand company into a multi-brand, billion-dollar powerhouse
We’ve spent over a decade crafting B2B campaigns for multiple transportation companies, including one of North America’s largest railroads and intermodal companies
Back in 2005, National Vision, Inc. acquired a struggling optical retail chain, America's Best Contacts & Eyeglasses. The brand needed a redefined positioning, a better understanding of their target audience, all new advertising, in-store POS materials, a new website, and everything else that goes with a brand re-launch. We hit the ground running, and kept running:
300 new stores and 10 straight years of consecutive comp sales growth later, America's Best is now one of the country's top vision care brands.
UF Health Proton Therapy Institute
We’re teaming with UF Health Proton Therapy Institute to help build awareness for radiation treatment that’s “harder on cancer, easier on you.”
UF Health is one of the world’s leading providers of proton therapy, a highly targeted type of radiation that destroys tumors while sparing as much healthy tissue as possible around the cancer.
In order to build awareness of UF Health’s proton therapy and a better understanding of its benefits, we created a very direct metaphor to demonstrate its advantages.
Need a railcar? TTX has you covered.
TTX is the leading provider of railcars to North America’s railroads. Odds are you’ll see their signature yellow flatcars, boxcars and gondolas on the next train you see – and then again on the next train after that, and the train after that and so on…
With a fleet 220,000 railcars strong, TTX is uniquely positioned to help rail keep costs down, to reduce empty miles and to help eliminate the threat of railcar shortages that could disrupt all facets of manufacturing, production and consumption in this country.
The railcar pooling TTX provides is an invaluable service to America’s infrastructure. To learn more, watch this video we put together for them.
BRAND LAUNCH: IceMule Coolers
Living an outdoors life requires lots of stuff - fishing stuff, beach stuff, lake stuff, boating stuff, hiking stuff. Stuff takes arms – arms to carry rods, paddles, cameras, chairs, and of course – your cooler. Only now, thanks to the geniuses at IceMule, you don't need your arms to carry your cooler. They created a leak-proof, waterproof, floating cooler that straps on like a backpack. Retailers and nature lovers are snapping the coolers up across the country.
We worked with the company on their branding, marketing materials, packaging and POS materials. Take a look at what we did (if you haven’t seen it already at the outdoor store near you.)
Stay gold, Ponyboy. Stay gold.
Shepherd pulled in a shelf-full of top Addys this year, including Best of Show overall, a Judge's Award, 8 Golds and 5 Silvers. Your creative team's design skills shone brightly in the annual agency competition – we pulled in more than twice as many Golds as our friendly fellow competitors.