The Zoo brought in incredible life-sized, life-like dinosaurs for their Spring promotion and asked us to help them promote the added attraction to North Florida families.

Shepherd created the event brand, Dinosauria, and a comprehensive advertising campaign across print, digital and out of home to let everyone know that dinosaurs were back, and right in their backyard. We also developed a website, interactive learning tools and signage with the exhibit and around the Zoo.

The exhibit, which features 21 different species of dinosaur, had a 39 percent capture rate just three months after opening and an attendance record of 110,000.