BIER GARDEN &
Hoptinger is a not-so-serious take on traditional German-style beer gardens. Our brand identity and restaurant graphics system was developed to highlight the restaurant's focus (brats and brews) in a lighthearted way. The signage and collateral was used to enhance the brand experience inside the restaurant while also reflecting a sense of street-art-style propaganda advertising. Our work has won multiple design awards, including Best of Show at the ADDYs and a feature by Communication Arts.
Oans, zwoa, drei, g'suffa!