On the money
Shepherd specializes in delivering insights and ideas to regional and community financial brands in ways that resonate and motivate their audiences.
Wasn’t it crazy when that enormous, unnamed bank got caught opening fraudulent accounts in their customers’ names, so everyone got mad and switched to local banks and credit unions they could trust? Oh, wait ¬– that's right, for the most part people stayed right where they were. That’s because switching banks is a pain, and most people view their financial “partners” through a very fractured and segmented lens. At Shepherd, we know how to help get more consumers to start looking at you for the financial help and services they need.