We love conferences and the way they bring a marketing universe together into a single microcosm for a few days. You've got competitors setting up shop mere feet from one another, customers and colleagues at every turn, and a wave of energy that's been building up for months finally reaching the shore. It's real-time marketing, live without a net, and it takes a special type of person to ride that lightning.
In 2017, we had the chance to work with a team of people who do that exceptionally well: Merial, now part of Boehringer Ingelheim. We were tasked with helping the animal health company plan and manage their presence at the largest animal health conferences in the United States. From promotional banners and educational materials to booth graphics and special edutainment events, we worked with the Merial team side-by-side to help their family of brands stand out and deliver on their key messages.
Check out this quick recap of all the action, which included the show-stealing* debut of Pup Cup, where teams of adorable puppies took to the pitch in a mini-soccer stadium. One of the greatest American soccer players of all time was even on hand to enjoy the action...take a peek to find out who!
*Puffery. No shows were actually stolen or absconded with.