We've all heard that protecting ourselves from cyberattacks is important, especially as we manage more and more of our lives digitally. But do we really know how to do so or what it means? The truth is most people don't, which is why the American Cancer Society asked Shepherd to create an internal communications campaign promoting web safety.
The developed campaign combined attention-grabbing taglines and witty illustrations to highlight the everyday devices and elements we interact with, yet often don't consider whether we're doing so safely. The American Cancer Society placed the ads in all 500 of their locations, reminding employees to keep it safe when it comes to their online data.