NexGard Launch, Canada

NexGard Launch, Canada

Specialty: Animal Health • Service: Advertising and Marketing, Public Relations

After helping launch NexGard® (afoxolaner) successfully in the United States, we had the privilege of supporting the introduction of NexGard to veterinarians north of the border as well. We had a good foundation to start with from our work on NexGard in the US, but this was a different market with different rules, values, preferences and market conditions.

To help launch NexGard to Canada, we helped:

  • Adapt the NexGard brand for the Canadian market
  • Tailor and prioritize NexGard benefits to Canadian veterinarians
  • Draft press releases and product updates
  • Create and market a special sell-in promotion for veterinarians
  • Prepare booth graphics, messaging and materials for veterinary conferences
  • Create a co-marketing campaign that linked NexGard to HEARTGARD-30 Plus


The result? NexGard is a hit in Canada, with sales far exceeding projections.

NexGard Canada Launch

NexGard Launch, Canada

Specialty: Animal Health • Service: Advertising and Marketing, Public Relations

After helping launch NexGard® (afoxolaner) successfully in the United States, we had the privilege of supporting the introduction of NexGard to veterinarians north of the border as well. We had a good foundation to start with from our work on NexGard in the US, but this was a different market with different rules, values, preferences and market conditions.

To help launch NexGard to Canada, we helped:

  • Adapt the NexGard brand for the Canadian market
  • Tailor and prioritize NexGard benefits to Canadian veterinarians
  • Draft press releases and product updates
  • Create and market a special sell-in promotion for veterinarians
  • Prepare booth graphics, messaging and materials for veterinary conferences
  • Create a co-marketing campaign that linked NexGard to HEARTGARD-30 Plus


The result? NexGard is a hit in Canada, with sales far exceeding projections.

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Jacksonville, Florida

Riverplace Tower
1301 Riverplace Blvd., Suite 1100
Jacksonville, FL 32207
T: 1.877.896.8774
E: Mike@ShepherdAgency.com

Atlanta, Georgia

Gwinnett Commerce Center
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Duluth, Georgia 30096-7153
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