We’re equal parts creative and competitive, so we love conferences – we live for the chance to match wits with our clients’ competitors in a live, head-to-head environment.  Pup Cup is a perfect example of how we work together with our clients to create experiences that win the lion’s share of attendees.

Working with the then-Merial conferences team (now Boehringer Ingelheim’s conferences team) and the HEARTGARD® (ivermectin/pyrantel) and NexGard® (afoxolaner) brand teams, we created an authentic soccer experience for conference attendees, right down to team scarves and yellow cards. (Only our ‘players’ got their yellow cards for doing things far more foul than tripping Neymar or Messi.)